About Us
We Are Traverse Automation
We work together, to work with you. For nearly two decades, we’ve been committed to helping small, mid-sized and large businesses become smarter, happier, and more productive. it’s at the core of everything we do. Since starting out in 2007, our mission has been to unleash your team’s potential by taking the busywork off your plate, so you can focus on what you do best.
Nearly 20 Years of Innovation: We’ve been delivering intelligent automation solutions for almost 20 years, based out of our Cheshire, UK office and serving customers around the globe. We help businesses streamline tedious back-office tasks, saving time, effort, and money in the process.
Empowering People through AI and Automation: We automate your long winded, laborious processes, unleashing your employees’ potential and allowing your team to focus on the work that matters most. By removing mundane manual tasks, we make work more efficient and more enjoyable for everyone involved.
Our Technology & Partnerships: We leverage the best tools for the job, combining our partners’ technologies with our own in-house platforms to create the right solution for each client. (We even developed our own automation software, Travelflow, as one of our early innovations. We also team up with other technology providers so they can offer our solutions to their customers, extending the benefits of AI and automation to businesses far and wide.
Technology never stands still, and neither do we. Right now, we’re embracing the latest evolution in intelligent automation, agentic AI. This means deploying autonomous AI “agents” that can understand your goals, make decisions, and take action without needing step by step instructions. In short, these smart agents bring a new level of proactivity and intelligence to our solutions.
By integrating agentic AI into our offerings, we’re making automation even more powerful and adaptive. Imagine tools that don’t just follow rules, but actually learn and reason, handling complex tasks in seconds and delivering results instantly.
This new AI focus enhances what we already do best, helping you work smarter. Our traditional automation solutions continue to run your day-to-day processes efficiently, while next generation AI components work alongside them to tackle challenges that once seemed unsolvable. The goal remains the same as ever – to boost your productivity and give your business a competitive edge, now with even more intelligence behind it.
Embracing Agentic AI – Our Next Frontier in Automation
Meet John O’Neill, Founder & Owner
At the heart of our company is John O’Neill, our founder and owner. The original driving force behind Traverse’s vision. John has led Traverse since he started the business in 2007, growing it from a travel tech startup into a leading provider of intelligent automation solutions across industries. A true data enthusiast and innovator, he’s passionate about using technology to solve real business challenges through automation and AI.
John’s hands on leadership and nearly 20 years of experience ensure that we never stop pushing the boundaries of what’s possible. He often shares insights on how emerging technologies like AI can drive efficiency and transform operations in practical ways, keeping both our team and our clients ahead. Under John’s guidance, Traverse remains highly focused on our core purpose, making work better, simpler, and more rewarding for our customers. That commitment started on day one and grows stronger every year.
